Akebono Launches “Brake into the Action” Spring Promotion Offering Unlimited Rewards to Repair Service Technicians

Farmington Hills, Mich. — April 2, 2018 — From April 1 to June 30, Akebono Brakes is rewarding professional technicians with incentives each time they install Akebono Pro-ACT®, EURO®, and Performance® Ultra-Premium Ceramic Disc Brake Pads. The Akebono “Brake into the Action” promotion offers technicians in the U.S., Canada and Latin America $2.50 USD for each documented kit of Akebono pads installed. Additionally, participants in the U.S. and Canada can enter to win one of ten top prizes, valued up to $10,000 each.

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Akebono Releases 31 New Part Numbers, Expanding Aftermarket Coverage for Akebono Ultra-Premium Ceramic Disc Brake Pads

Farmington Hills, Mich. — March 08, 2018 — Akebono Brake Corporation released 31 new part numbers, expanding vehicle coverage of its Pro-ACT®, Performance® and award-winning EURO® Ultra-Premium Ceramic Disc Brake Pad lines by almost nine million vehicles.

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Akebono Brake Corporation Receives Third Import Product Award

LAS VEGAS — Oct. 31, 2017 — The Import Vehicle Community, a segment of the Auto Care Association, today recognized the Akebono EURO® Ultra-Premium brake pads with its “Best Overall Import Aftermarket Product or Product Line” award. The Akebono team, led by Dr. Wilm Uhlenbecker, President and CEO, Akebono Brake Corporation, accepted the award at the 2017 Automotive Aftermarket Product Expo (AAPEX) in Las Vegas.

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Russell Stebbins Appointed Director of Aftermarket Business Unit at Akebono Brake Corporation

Farmington Hills, Mich. — August 3, 2017 — Akebono Brake Corporation has appointed Russ Stebbins to the newly created position of director, aftermarket business unit, according to its president and CEO, Wilm Uhlenbecker.

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