Akebono Newsroom

LAS VEGAS — Oct. 31, 2017 — The Import Vehicle Community, a segment of the Auto Care Association, today recognized the Akebono EURO^® Ultra-Premium brake pads with its “Best Overall Import Aftermarket Product or Product Line” award. The Akebono team, led by Dr. Wilm Uhlenbecker, President and CEO, Akebono Brake Corporation, accepted the award at the 2017 Automotive Aftermarket Product Expo (AAPEX) in Las Vegas.

Farmington Hills, Mich. — August 3, 2017 — Akebono Brake Corporation has appointed Russ Stebbins to the newly created position of director, aftermarket business unit, according to its president and CEO, Wilm Uhlenbecker.

Farmington Hills, Mich. — June 1, 2017 — Akebono Brake Corporation released 13 new part numbers, expanding vehicle coverage of its Pro-ACT^®, Performance^® and EURO^® Ultra-Premium ceramic brake pad lines to more than 6.5 million additional vehicles in the U.S. and Canada.

Farmington Hills, Mich. — April 11, 2017 — Akebono Brakes is rewarding professional technicians with incentives when they install Akebono Ultra-Premium ceramic disc brake pads this spring. The Akebono “Spring Brake Rewards” program offers technicians unlimited rewards starting at only three sets of Akebono Pro-ACT^®, EURO^®, and Performance^® Ultra-Premium ceramic brake pads installed. The promotion runs April 10 through May 31.